Q1 2024 Snapshot: Top Fashion Games on Android in the US

The first quarter of 2024 has seen varied performances among the top fashion games on Android in the United States. Here's a brief overview of how each app fared, with data courtesy of Sensor Tower.

Left or right: Magic Dress up experienced a sharp rise in downloads, peaking at nearly 193K in the last week of February, before a gradual decline to around 91K by the end of March. Weekly active users followed a similar trend, climbing to over 383K in mid-March and slightly dipping to around 370K towards the quarter's end.

Makeup ASMR: Makeover Story showed a more sporadic download pattern, with numbers fluctuating from around 75K at the start of January to approximately 47K by late March. However, weekly active users saw a steady increase, starting at about 176K and reaching over 524K by the end of the quarter.

For Left or Right: Women Fashions, download figures began at roughly 43K in January, dipped mid-quarter, and ended at 19K in the last week of March. The weekly active users presented a more stable pattern, hovering between 64K and 92K throughout the quarter.

Project Makeover stood out with significant revenue, starting the quarter with $460K in the first week of January and seeing a slight decrease to $375K by the end of March. Downloads showed a decline from 42K to around 19K, while weekly active users started at approximately 198K and ended at about 157K.

Lastly, Hair Salon: Beauty Salon Game saw a consistent increase in downloads from 18K to over 36K. Weekly active users also increased, from around 176K to 259K by the quarter's close.

For more in-depth insights into the mobile app industry, Sensor Tower's comprehensive analysis tools offer detailed data and trend tracking.